LONDON, ON, May 10, 2022 /PRNewswire/ – Seventy 5 % of podcast listeners have been being content material with the purchase they skilled designed from podcast adverts, a evaluate from Voices, the #1 voice market.
This analyze utilised research data from 1,002 podcast listeners within the U.S. Respondents ranged from 18 to 69 yrs aged with an common age of 31. Fifty 4 % of respondents decided as male, when 46% found as lady.
YouTube (58%), Spotify (54%) and Apple Podcasts (41%) had been the highest rated 3 preferred platforms for podcasts, while Audible (15%), Spotify (21%) and Sticher (21%) have been the platforms that had the bottom share of listeners aggravated by adverts.
Our evaluate additionally recognized that greater than 80% of podcast listeners didn’t suppose ads negatively impacted the overall good high quality of the podcast.
“This new knowledge demonstrates simply how environment friendly promoting on a podcast definitely is,” claims David Ciccarelli, Founder and CEO of Voices. “Anecdotally, we now have heard loads about shopper pleasure and its correlation to podcast advertising and marketing particularly, and lastly we now have a pattern dimension of information to again that up. We imagine 1 of the motives this medium (podcasts) are so productive is given that an advert on a podcast has a approach of being curated however not invasive. That is gold in present-day selling world.”
Another highlights from the research reveals:
- In extra of 70% of listeners hottest that adverts have been being browse reside throughout recording relatively than performed as a pre-made part.
- Nearly 53% most popular their podcast adverts undergo by the host.
- 3 out of 5 podcast listeners would really like the potential to work together with the adverts and reliable the endorsements of their favourite podcasts.
- Much more than 50% of the research respondents defined they hearken to podcasts frequently, which is a serious milestone considering 22% of Us residents didn’t know what a podcast was in 2006.
- Information (39%), Politics (37%) and Actual Crime (37%) ended up the most important 3 favored podcast genres.
- The foremost podcast advert pet peeves had been: It interrupts the podcast’s stream (56%), additionally repetitive (56%) and too excessive (50%).
- Fifty Two % of Gen Zers have procured some factor proper after listening to a podcast commercial, have a look at that to 42% of millennials.
Study the overall report beneath.
Voices is the world’s #1 voice market, with in extra of two million registered finish customers. Because of the reality 2005, essentially the most important and most beloved model names have entrusted Voices to assist them receive specialists to ship their duties to existence. Headquartered in London, Canada, Voices will assist match purchasers with voice in extra of, music, audio manufacturing, and translation gurus in additional than 160 international locations and 100+ languages and dialects.